Ketera Technologies Taps Former NetSuite Executive to Lead Marketing Strategy

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Ketera Technologies Taps Former NetSuite Executive to Lead Marketing Strategy

Strategic Appointment to Help Ketera Drive Growth in On Demand Procurement Market

Tara Ryan
Vice President of Marketing
Ketera Technologies

Ketera Technologies Inc., the leading provider of on demand procurement solutions, today announced the appointment of Tara Ryan to Vice President of Marketing. Drawing on her twenty years of global marketing experience and most recent success at NetSuite, Ryan will help Ketera build on its unprecedented customer momentum to lead the software industry into a new on demand era.

"Tara?s appointment comes at a time when the on demand procurement market is poised for explosive growth. Her previous experience at NetSuite makes her uniquely equipped to help Ketera leverage this growth," said Steve Savignano, CEO of Ketera Technologies. "Additionally, her vast experience working with the mid-market, coupled with her deep understanding of the software and services industries make her an ideal fit and an integral part of Ketera?s future success."

"CRM helped the on demand delivery model gain traction. However, it?s companies like Ketera that will take on demand to the next level. It?s not just about having hosted solutions. It?s about having hosted solutions that increase the bottom line almost immediately," said Ryan. "Building off its existing base of world class customers, Ketera is at the forefront of something big and is positioned for great success in the future. I?m thrilled to join the company at such an exciting time."

Ryan has a successful background in marketing the benefits of the on demand delivery model through her experience at NetSuite. She also brings with her a deep understanding of the software industry, gained through her work at Deloitte Consulting, where she advised software giants such as Oracle, IBM, SAP, PeopleSoft and Siebel.

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